Authors : T Sai Sravani1, K Maneesha Reddy2, S Nirupama3
Page Nos : 63-69
Description :
Lexicon based approach is one of the basic methods used to judge a customer view or how a consumer interprets the product depending on the words in the review. This process is considered Opinion Mining. The reviews from various websites can be utilized to fetch descriptive statistics to make a comparative analysis. The opinion of the consumer is polarized (positive, negative, neutral). This paper gives a brief idea of a product from Nykaa.com categorized in terms of brands. The result helps the customer in understanding the characteristics of each brand.
