Authors : Barkha Ravi Shende
Page Nos : 58-63
Description :
India is a multidimensional country comprising 1.27 billion population spread over various regions having different tradition and rituals though the basic culture remains the same. Due to this lot of special costumes and apparel are being observed which has a long history. It is our commitment to take these renowned Indian traditional costumes, having long cultural continuity, globally.
Every trend has its roots somewhere in history and trends are really what fashion world go round. Innovations & Renovations is a big wave that is currently in vogue. It can be anything, right from the Retro style ‘Bell Bottoms’, Bobby prints, smart textiles, Sadhana cut, Size zero and body modulation such as tattooing, piercing or surgeries. We all know “It is costume which establishes the individual’s identity in society” and therefore keeping my scope of study limited to the apparel trends and its impact which has inspirations from our history which goes back to 4000-5000 BC. Right from Indus valley civilization followed by Maurya, Sunga, Satvahan, Kushan, Gupta, Mughal& British these periods showed the identifying fashion trends. Even after the strong Impact of the Britishers, we Indians have kept our tradition perpetual and carried forward, but the ongoing and upcoming western trends are engulfing our Indian society at large. Thus, our inner Indian culture is getting blurred and we should now be worried as it would be on the verge of extinction with time. But as we know, our Indian culture souls will always stay evergreen. It can never die. Our offspring’s will only see the left over India’s culture in museums. We need to promote our cultural heritage so that this superficial layers of other cultures vanishes and bring out our Indian culture and trends on to world platform to keep this country’s treasure alive i.e. culture
Keywords: Apparel trend, History of fashion, Indian costume, Indian culture, Impact in future.
